Good web design is crucial for making the right impression
First impressions are important... Presentable clothes, matching accessories, getting to meetings on time – it all matters. It shows people around you that you care.
Online, first impressions matter too. Website visitors make judgements about website credibility in as little as 50 milliseconds, and one in five website visitors will leave your website, not giving you a second chance.
Staying on top of the current trends makes it possible to create a website that will impress your audience, and will hold users attention for the first crucial 10 seconds, and beyond.
So what are the Web Design trends for 2017?
1. First things first. Web design is not art.
Art expresses feelings, raises questions, provokes emotions. By contrast, design helps people to find answers, take action, or complete a task.
More than ever before, everything in web design, from imagery to navigation, to content, must serve a purpose. Many websites are now decades old, and some have collected huge amounts of clutter along the way. If you are redesigning an existing website, start with a clearout (content audit), and focus on what’s important by mapping key customer journeys. If, on the other hand, you are building a website from scratch, consider wireframes, sitemaps and top tasks as your starting point. Prioritise clarity over absolute completeness.
2. Persuade with numbers
Numbers project confidence. A web designer that built 60 websites comes across as more competent than the one who has ‘many years experience in the industry’. A company that has offices in 4 countries seems more established than the one with ‘international presence’. Even when the numbers are not very meaningful, being precise and specific still works. Carolyn Mendelsohn, an award winning photographer, owns 321 snow globes. How about that?
3. Grids, frameworks and pre-made themes
As CSS frameworks and grids mature, more and more coders use them as a basis for their web development work. They allow beginner coders to step up their game and they help digital agencies to streamline their production. Frameworks might sometimes contribute to bloated code but they cut down development time and take care of responsiveness, which makes them a good choice for many digital projects.
Pre-made themes from EnvatoMarket and TemplateMonster can also be a valid choice. Developers of paid templates tend to respond to customer feedback and continuously iterate their product, so some of the most popular themes have now gone through many improvements, to become what they are today.
4. Flat Colors
Google Material Design was first introduced in 2014. It’s a set of principles and best practices for web designers and mobile app developers. Google Material Design is about going back to basics, focusing on what’s important, but still accounting for multiple resolutions and devices – an over-engineered simplicity, if you like.
Google Material Design with its flat colours isn’t the only approach to web and mobile app design but it continues to be popular and trendy. Fabulous app, Google Material Design Awards winner, is a remarkable example of Google Material Design principles at its best.