The New Meet & Greet
Graphic content attracts more viewers than just plain text. This is why 80% of all Tweets and Facebook posts now include images. The success of Instagram is also a testament to the power of visual marketing, as many large brands have taken to the platform to connect with customers. People are accustomed to reading, and often gloss over text. However, images and video are much more engaging.
Fact: Tweets with images receive 150% more retweets than those without.