Businesses and professional firms use presentations to inform, educate, motivate and persuade internal and external audiences. Presentations can be built into sales, training and internal communication programs, using the power of words and images to engage their audience and retain attention. A well-crafted presentation also demonstrates professionalism and helps to reinforce an organization’s corporate image.
Face to Face
A presentation provides an opportunity to meet your customers and prospects in person. Face-to-face meetings help to build trust and strengthen relationships, according to a 2012 survey of marketing directors by the exhibition company FaceTime.
Presentations make it easier to engage your audience. Striking images can hold an audience’s attention, while clear bullet points or summary text helps the audience follows the logic of a presentation.
Creating a standard presentation helps to ensure that different people in a company communicate information in a consistent way. A presentation provides a framework for communicating information about products, services or companies in a structured way.
Presentations are a versatile communication tool. You can use them in one-to-one meetings, viewing the content on a laptop or tablet computer. The same presentation can feature as a core element in a large meeting, using a projector and screen. You can also make presentations available online for downloading from the Internet or viewing during a Web conference.