Give your Message Room to be Seen
Text takes up a lot of space, especially if you have a large amount of information to convey. Visual content allows you to pack more into your message and keep the viewing area to a minimum. Infographics are a good example of this. The average infographic is large, and has over 1,500 words of content packed into the graphic. If you were to post just the content and add separate images for each sub heading, you would need more white space than a single infographic would require.
Fact: Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.