“Our goal with programs like this is to provide computers to influencers who create positive impact through technology. In this instance, we declined to participate because one of the companies in the contest did not meet our criteria.” - Dell
LAS VEGAS — One of the final events at this year’s Consumer Electronics Show is the Extreme Tech Challenge, a contest for startups in emerging areas of technology. Among the participants is MassRoots, a sort of Facebook for cannabis consumers.
The arrival of marijuana at the tech industry’s biggest trade show is causing a bit of discomfort both for the Consumer Technology Association, which oversees CES, and the organizers of the contest. This kind of tension is likely to grow for the show as pot legalization spreads. It could hit particularly close to home for CES by next year. The show is always held in Las Vegas, and Nevadans will vote on a proposal this November to make recreational pot smoking legal.
The organizers of the Extreme Tech Challenge were courting Dell in the hopes that it would send a judge to the contest and give computers to the winner.
But Dell decided against it after MassRoots was named one of the ten semifinalists. “Our goal with programs like this is to provide computers to influencers who create positive impact through technology,” Dell said in a statement. “In this instance, we declined to participate because one of the companies in the contest did not meet our criteria.”
Media Kits - The Everything All in One Place
Once a traditional staple of public relations and marketing, the media kit has evolved in a new era of digital and social media to become a powerful tool in your marketing strategy.
Sometimes referred to as a press kit, your media kit consists of promotional materials about you, your product and your brand. Your media kit is contained in one neat package that can be used to bolster your pitches to media outlets, potential investors or accompany important announcements and newsworthy items about your brand.
WHY DO I NEED A MEDIA KIT?
As a entrepreneur, there are key pieces of information about your product and brand you want to make sure you share with prospective partners. Sometimes media outlets want to get to know a little more about you before they approach you to see if you’re a good fit for their story needs. Having a media kit ready to go right on your site makes your company that much more friendly to journalists, producers and investors.